Baring it All

May 21st, 2007

“Randy Pennington is the nicest guy on the planet … and that is why he’ll probably never make as much money as he deserves.”

That is the response one of my friends with a real job received when he asked the speaker (and friend) at a recent seminar if he knew me.

So why am I telling you this secret, and what does it have to do with your success?

Transparency – sharing who you are warts and all – is quickly becoming one of the best ways to engender trust and portray authenticity. Customers are skeptical of canned corporate messages and want to connect with “real” people and companies.
 

Why the change?
Clive Thompson, writing in Wired Magazine, noted: “Secrecy is dying. It’s probably already dead.”

Social networking sites – MySpace, Flickr, etc. – as well as the explosion of blogs and message boards share kudos and rants from customers and employees alike.
It is a brave new world where reputations are earned and lost on the Internet. You know it’s true. How many times have you Googled a product, service, or person to find out what others are saying? What is being said about you factors into buying decisions, employee recruitment, and overall perception in the marketplace.
 

What to do today
This trend is still emerging and developing. Here are three ideas you can use today to make transparency your ally in producing results:

  1. Recognize the changing demographics. There are 78 million members of Generation Y in the United States. They outnumber the Baby Boomers, and they are technology savvy. They are used to sharing and seeing the details of their lives on any number of social networking sites. This could present a problem if your employee doesn’t know the difference between blogging about last night’s concert and sharing trade secrets. You will have to educate your workforce about what is and isn’t appropriate to share. Most important, you must remember that your opportunities to attract this demographic as customers and employees increases as you embrace transparency as a business practice.Š

  1. Establish a dialogue. Don’t have a blog or message board for customers and employees to share ideas with you? Consider launching one and encouraging others to do so. It provides a tool to understand and address challenges as well as trumpet successes. In fact, you can weigh in on this article, the emerging trend toward transparency, or even whether I am a nice guy on our blog at http://www.resultsrule.com/blog/.

  1. Remember that authentic trumps manufactured when building fans. And, fans are critical for distinguishing yourself in a hyper-competitive marketplace.

It’s a dilemma
“You know he has a point, don’t you?”

My wife’s response to my friend’s comment caused me to confront a perception I had not often considered. The cynic in my head shouts, “Nice guys rarely finish first.” The idealist whispers, “In the long run, time wounds all heels.”
I believe that being nice and being successful are not mutually exclusive. Admittedly, nice people sometimes leave money on the table because they are not good negotiators. That is a skill that can be learned. In the end, however, customers want to do business with people and companies they know, like, and trust. If you believe that, go say or do something for someone who was nice to you.
 

Randy Pennington helps leaders build cultures committed to results, relationships, and accountability. Respond to this blog with comments. For additional information or to schedule Randy for your organization: use the contact iniformation at http://www.penningtongroup.com or http://www.resultsrule.com.
 

©2007 Pennington Performance Group; Addison, TX. All rights reserved. This article may be downloaded for personal and professional development. Copies may be shared within an individual organization. For all other uses please contact author for written permission

The Triumph of Class

February 4th, 2007

The media played up the appearance of Tony Dungy and Lovie Smith in Super Bowl XLI as a first – two African-American head coaches achieve the pinnacle of success on the same day and the same stage. The media missed the point. 

Yes, Dungy and Smith broke the color barrier. But in my mind, the real story is substance not skin color.  

Neither man leads by yelling, cursing, or intimidation. Both speak softly, and both command the respect of every player and coach in their respective organizations. The only fear is that you might let them down. 

Dungy’s Indianapolis Colts won the Super Bowl as the experts predicted. The game will be memorialized as the time Peyton Manning won the big one and the first African-American coach succeeded on the big stage.  

Let’s hope the obvious and easy headlines do not over shadow the significance of the event. On Sunday, February 04, 2007 two men proved that there is more than one way to lead. It was a triumph of class regardless of who won the game. 

Results Rule! 

Randy Pennington
www.resultsrule.com
   

Where is our next Gerald Ford?

December 29th, 2006

Gerald Ford’s death marks the physical end to something that left political life in the United States years before - bi-partisan respect for an individual’s integrity despite agreement on the issues.

Ford was America’s Eagle Scout President chosen by his peers to lead the country out of the Watergate embarrassment and the Viet Nam War’s trauma. His decision to pardon Richard Nixon cost him the election in 1976, but it sealed his reputation as a principled leader who put what’s right above who’s right.

Froma Harrop writing in The Providence Journal said, “Mr. Ford was wrong to pardon Richard Nixon, but he bravely suffered the political consequences in the belief he was helping the country. He never played politics with America’s future.

San Francisco Chronicle columnist Debra Sanders noted upon Ford’s death that many wanted more “national wallowing in the mud” of Watergate. She then goes on to say, “But the accidental president was right. The time had come for America to move forward.”

I sense that it is time, yet again, for America to move forward. Americans must add personal character, civility, and the ability to disagree without being disagreeable as factors to consider when electing its leaders.

America and Americans are ready.

Where is our next Gerald Ford?

Results Rule!
Randy Pennington
www.resultsrule.com

The right way to announce a lay-off

December 10th, 2006

RadioShack used the ever-so-personal email to notify about 400 employees in its Ft. Worth, Texas headquarters that they were fired.

First, RadioShack is hardly the first company to mismanage a lay off. There have always been bosses who use poor judgment when laying people off. A few years back, a friend was notified that his services would no longer be needed on a cell phone call while driving down the freeway. Fortunately, he was able to pull over while confirming that this was not a joke. In another lack of caring and tact, a well-known investment banking firm reportedly gave half its employees a blue slip of paper and half a yellow slip of paper. The blue slip recipients were told that their unfortunate colleagues were being told of their termination and escorted out of the building at that very moment. A utility company let employees know that lay-offs were coming and then spent an entire day notifying people in alphabetical order about their fate.

There are two questions we must answer: Was it a good idea, and is this the start of a new management fad?

Wendy Dominguez, a RadioShack spokesperson, was quoted  in HR News saying, “A person coming to their cubicle, or a letter or memo delivered to their cubicle would be much more openly visible, and we felt, invasive.”

So it appears that their corporate heart was in the right place even if their judgment took a vacation.The best way to tell someone they are losing their job is in a face-to-face conversation that takes place in a private area. Keep in mind, that even the best way is not a pleasant conversation. It is extremely rare that anyone will be excited about getting the boot. But, recognizing an individual’s humanity and respecting their privacy increases the chances that they and others – especially those who are staying after the lay-off – will remember the good things the company did to ease the transition rather than the lousy way people were treated at the decision’s announcement. Randy Pennington
www.resultsrule.com

 

Mistrust in the Real World

August 9th, 2006

I threatened the contractor who is completing the remodel on the master bath in my house with legal action today. Well actually, I called the State Comptroller’s office and asked them to explain to him why he couldn’t violate state law and charge sales tax for labor.

 So what does this have to do with trust? Plenty.

From my perspective, this guy had the potential of being my own private Eldon from the Murphy Brown show - always here and never finishing. The difference is he doesn’t have Eldon’s sense of humor and the reason he never left was because of the quality of his sub-contractors.

My mistrust was based on the belief that he didn’t communicate particularly well, presumably allowed incompetence from his workers, and the sense that he suffered from selective listening. The last straw was when he announced that he was charging me sales tax that was not authorized and had no intention of backing off when presented with the facts.

You get the feeling that you are dealing with questionable character - or at least competence - when you are told, “I am not willing to alter my accounting system for one customer just because they talked to someone in the Comptroller’s office.”

Did I say arrogant, too?

Now for the other side of the story.

The contractor said from the outset that he knew my wife and I were going to be picky. And, he is correct if you assume that means actually delivering the product you promised.

He also told me that he knew we were going to try to take advantage of him. So any questioning on our part was automatically viewed through jaundiced eyes.

But, the final straw for him came when I miscommunicated something with my wife, and he took the brunt of it. In his mind, I had set him up to fail and confirmed every fear.

I apologized, but we never really got past it. He dug in on his beliefs, and I dug in on mine.

And that’s the way it usually goes with mistrust. There is the occassional big thing, but more often than not, mistrust arises from a series of little things that are used to justify our position.

My mistrust was built on perceptions of communication, competence, character, and consistency. His was based on perceptions about my character driven by a communication problem.

In the end, we both genuinely believe we are right. And we are … in our own minds and the minds of those who share our point of view.

So what does this have to do with you and your ability to deliver results.

My contractor’s stated goal coming into this project was to earn our business and make us incredibly glad we chose him to do the work. The quality of the work was overall acceptable, and we might have used him on the next (bigger) project in a few months.

He will never get the chance to bid on it because we can’t trust the quality of the experience. In fact, we will tell others not to use him.

My goal was to have a relatively stress free project where everyone walked away happy (I know it is a fantasy, but I have heard rumors of that actually happening for some people).

I didn’t get what I want either. I spent hours on a few hundred dollars that could have been used more productively if my contractor trusted me more and I hadn’t become emotionally entangled in a seventy-nine cent problem.

Success in business - with customers, colleagues, and vendors - is influenced by the quality of the relationship. Relationships built on trust have the strength to get through the disagreements that arise in business.

Here are my take aways:

  1. Ronald Reagan was right - Trust but verify.
  2. Don’t ever forget that we judge ourselves by our intentions. Others, not knowing those intentions, judge us by the perceptions of our behavior. 

Randy Pennington
Info@resultsrule.com
www.resultsrule.com

Great Sales Book

June 6th, 2006

  

“Nothing ever happens until someone buys something from someone else.”
 

I have heard variations on that quote for many years. And it still rings true. Our economy is based on the exchange of value known as sales.
 

Here is the deal – the world has changed more than our approach to sales.
 

Traditionally, cold calling was the tool of choice for sales people to generate leads. The problem is the results from cold calling are marginal at best in today’s anything is a click away world.
 

That is why I want you to meet Frank Rumbauskas. Frank’s new book, Never Cold Call Again, should be mandatory reading for everyone who sells for a living. It should be a gift to every sales person who continually frustrates you and shoots themselves in the foot by wasting your time with cold calls.
 

I hate cold calling and cold calls. You probability do, too.
 

Frank’s new book gives you specific, real-world strategies to make sure you never have to make another cold call.
 

A mutual colleague introduced me to Frank. Then I checked him and his book out with my friend Jeffrey Gitomer. I was convinced that this would be a great book to share with you in this space.
 

There are three reasons you should get this book right now:
 

1.     When you or your sales team read the book and put it to use, you’ll never have to cold call again and your sales and business leads will go up dramatically. You want to stop cold calling and sell more, right?
 

2.     If you aren’t in a “sales job,” but you are in a position where you are expected to generate leads, revenue, or even support for your ideas and initiatives, this book will help you apply sales techniques that fit your environment.
 

3.     When you order the book right now you’ll also get thousands in a huge bonus package of amazing sales and professional development tips and tools from bestselling authors and sales gurus – including me (I volunteered my stuff after I found out about the book).
 

If you or someone you know is in sales or is responsible for revenue generation (like all you accountants, bankers, and attorneys reading this), please go to http://www.FranksOneTimeOffer.com and order this book today.
 

We endorse only a handful of the hundreds of books I read and review. This is one of those opportunities I could not allow you to miss.
 

All the best,
 

Randy Pennington
www.resultsrule.com

What We Learned from Enron

May 26th, 2006

Ken Lay and Jeff Skilling were found guilty on a host of charges including conspiracy, fraud, and insider trading. They both face lengthy jail sentences, and both the government and corporate America can point tojustice as we put the latest era of corporate scandals behind us.  So what have we learned from all of this? 

  1. The public knows criminal behavior when it sees it. Daniel Petrocelli, Skilling’s lawyer, consistently pounded the message that there was no evil conspiracy or wrongdoing. The jury didn’t buy the fact that two people who grew the company didn’t know it was built on a house of cards.
  2. Results without responsibility is a recipe for disaster. Lay and Skilling fell prey to the belief that they were invincible. The Enron culture focused on financial results to please Wall St. to the exclusion of any concern over the company’s long-term financial health or viability. The jury’s verdict sends a clear message that leaders cannot divorce the drive for financial results from the responsibility to act in the best interest of all its constituencies.  
  3. Time wounds all heels. We have been waist deep in the muck surrounding the rape and pillage of Enron’s assets that it is easy to forget that the company was once at the top of Fortune’s Most Admired Companies list. Lay and Skilling were held up as paragons of leadership and innovation. They were, or so we were led to believe, changing the game. It turns out Lay and Skilling were only playing a different game – one that has been played thousands of times before – “let’s play fast and loose with the rules.”

Lay and Skilling will, no doubt, file appeals. They may even have all or some of their convictions overturned. But the possibility that these two gentlemen might serve no jail time isn’t the worse thing that could happen. The real tragedy is to assume that their conviction marks the end to corporate scandal. There will always be a few who tarnish the reputation of the many honest, hard-working people in business.   Daniel Petrocelli told the jury that Lay and Skilling did nothing more wrong than other CEO’s. I reject that notion. Most people successful business professionals know that you can’t rape a company and plead ignorance. The people know criminal behavior when they see it.    

Randy Pennington
Author, Results Rule! Build a Culture that Blows the Competition Away
www.resultsrule.com    

In a strong enough wind…

May 17th, 2006

Dell announced that it would miss analysts earning estimates for the current quarter with results coming in at 33 cents per share rather than the expected 36 to 38 cents per share. To some, this signals the end of Dell’s dominance. It reminded me of the silicon valley adage, “In a strong enough wind even turkeys can fly.”

Dell is no turkey. In fact, they are (and will continue to be) a dominant force in their industry. But, the winds are changing. The competition is fighting back after years of being dominated. And in this environment, you can’t continue to soar if you are a turkey in any area of your strategy or performance.

Dell has harvested the low-hanging fruit. From here on out, results will be harder to deliver than every before. The test of Dell’s leadership resolve and capacity is its ability to inspire the next level of discipline and innovation.

Here is the lesson for each of us - today’s advantage is tomorrow’s weight holding us back. The present should be guided more by the future than the past.

Watch closely. If past performance is an indication of Dell’s future success, they will adapt. It is what marketplace heroes do.

Results Rule!

Randy Pennington
Author, Results Rule! Build a Culture that Blows the Competition Away
www.resultsrule.com

Results Rule!

May 8th, 2006

Welcome to the Results Rule! blog.

Results Rule! is more than a book title. It is a philosophy of success shared by leaders and organizations that are heroes in their marketplace.

Don’t confuse Results Rule! with the “Greed is Good” philosophy of the past. In the end, we’ve seen that there is a big difference between the desire to win at all costs and the commitment to producing results that matter for long-term success.

The difference between those who live by the Results Rule! mantra and those who don’t isn’t necessarily their product or service. Products and service offerings are basically interchangeable commodities.

The difference is an intangible - a culture where everyone is committed to common goals and leverage the power of partnership to create a place where people can’t wait to contribute.

This blog will explore the strategies that - for better or worse - contribute to or detract from results.

Come back often

Randy Pennington
Author, Results Rule! Build a Culture that Blows the Competition Away
www.resultsrule.com