Baring it All
May 21st, 2007“Randy Pennington is the nicest guy on the planet … and that is why he’ll probably never make as much money as he deserves.”
That is the response one of my friends with a real job received when he asked the speaker (and friend) at a recent seminar if he knew me.
So why am I telling you this secret, and what does it have to do with your success?
Transparency – sharing who you are warts and all – is quickly becoming one of the best ways to engender trust and portray authenticity. Customers are skeptical of canned corporate messages and want to connect with “real” people and companies.
Why the change?
Clive Thompson, writing in Wired Magazine, noted: “Secrecy is dying. It’s probably already dead.”
Social networking sites – MySpace, Flickr, etc. – as well as the explosion of blogs and message boards share kudos and rants from customers and employees alike.
It is a brave new world where reputations are earned and lost on the Internet. You know it’s true. How many times have you Googled a product, service, or person to find out what others are saying? What is being said about you factors into buying decisions, employee recruitment, and overall perception in the marketplace.
What to do today
This trend is still emerging and developing. Here are three ideas you can use today to make transparency your ally in producing results:
- Recognize the changing demographics. There are 78 million members of Generation Y in the United States. They outnumber the Baby Boomers, and they are technology savvy. They are used to sharing and seeing the details of their lives on any number of social networking sites. This could present a problem if your employee doesn’t know the difference between blogging about last night’s concert and sharing trade secrets. You will have to educate your workforce about what is and isn’t appropriate to share. Most important, you must remember that your opportunities to attract this demographic as customers and employees increases as you embrace transparency as a business practice.
- Establish a dialogue. Don’t have a blog or message board for customers and employees to share ideas with you? Consider launching one and encouraging others to do so. It provides a tool to understand and address challenges as well as trumpet successes. In fact, you can weigh in on this article, the emerging trend toward transparency, or even whether I am a nice guy on our blog at http://www.resultsrule.com/blog/.
- Remember that authentic trumps manufactured when building fans. And, fans are critical for distinguishing yourself in a hyper-competitive marketplace.
It’s a dilemma
“You know he has a point, don’t you?”
My wife’s response to my friend’s comment caused me to confront a perception I had not often considered. The cynic in my head shouts, “Nice guys rarely finish first.” The idealist whispers, “In the long run, time wounds all heels.”
I believe that being nice and being successful are not mutually exclusive. Admittedly, nice people sometimes leave money on the table because they are not good negotiators. That is a skill that can be learned. In the end, however, customers want to do business with people and companies they know, like, and trust. If you believe that, go say or do something for someone who was nice to you.
Randy Pennington helps leaders build cultures committed to results, relationships, and accountability. Respond to this blog with comments. For additional information or to schedule Randy for your organization: use the contact iniformation at http://www.penningtongroup.com or http://www.resultsrule.com.
©2007 Pennington Performance Group; Addison, TX. All rights reserved. This article may be downloaded for personal and professional development. Copies may be shared within an individual organization. For all other uses please contact author for written permission.